The Business Life Podcast #013 - Sales 101 - The art of selling and reaching sales goals with Luke Sigle, The Vernon Company

Sales 101 - Reaching sales goals with Luke Sigle of The Vernon CompanyInvariably, successful businesses and business professionals are great at selling. After all, no sales equals no income!

Selling is typically not a skill that’s inherent or developed overnight. To start with, there’s always the fear of rejection. Even if you overcome that huge obstacle, there’s an art to selling that separates OK sales professionals from the GREAT sales professionals.

Me personally, I’ve had to work hard on honing my salesmanship, but the time I have spent doing so has paid off big time. The good news is anyone can become great at sales with the right strategies, techniques and lots of practice!

My guest on The Business Life podcast today is what I would call a Master of Sales. Luke Sigle is an account executive at The Vernon Company, one of the top 25 promotional products companies in the U.S. He was recently named the #1 account executive by volume at The Vernon Company out of 230. In today’s episode, Luke talks about his success in sales and how he’s been able to reach his sales goals. Take a listen!

About Luke Sigle & The Vernon Company

Luke Sigle is an account executive at The Vernon Company, the inventor of The Pick Hat and founder of the Mighty Micah Foundation.

The Vernon Company

Promotional products and apparel provide a low cost per impression marketing avenue that resonates with recipients. The true value of promotional items come from the impact they create between an organization and their customers, prospects or employees.

The Vernon Company helps deliver exceptional value to my customers through safe products, delivered on time at a great price. We provide a variety of services including promotional products, screen printed & embroidered apparel, domestic and overseas caps, customer importing, client web stores, product warehousing and order fulfillment.

The Pick Hat

The Pick Hat (QickPick LLC) custom caps have a pocket built into the visor for easy access and prominent display of a guitar pick. The perfect blend of products for guitar & music enthusiasts.

ThePickHat.com

Mighty Micah Foundation

The Mighty Micah Foundation was founded in January 2016 after the death of Micah Elizabeth Sigle. Our mission is to support families in the NICU. We are excited to announce a new initiative called the Mighty Micah Foundation Research Fund. Our goal is to establish a research grant focused on Congenital Diaphragmatic Hernia (CDH) and related treatments. Your generous gift will help raise the necessary money to award a scientific researcher a very important financial grant.

Learn more by visiting www.MightyMicahFoundation.org.

To give visit mightymicah.networkforgood.com/

Key takeaways from this episode:

  • How Luke was able to achieve his goal of becoming the #1 account executive by volume at The Vernon Company.
  • Tips for sales prospecting and delivering your sales pitch.
  • Tips for becoming comfortable with selling and communicating with your customers.
  • Luke’s lifestyle habits that help him be a successful sales professional.

Sales books recommended by Luke:

The links below are my affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you!

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The Business Life podcast - Where success is a lifestyle, not a measurement.

The Business Life podcast episode #013 - Are you a proactive or reactive business professional?A story of two successful business owners: Drew and Jim.

Both run great companies, but Drew’s business seems to operate just a little smoother. Business appears to be simpler for Drew and he tends have very few problems, less stress and his clients are happy. Drew devotes a lot of time to improving and growing his business, but also manages to balance it with his lifestyle.

Jim also has very happy clients too, but often gets overwhelmed with the every day grind. He finds himself spending most of his days taking care of urgent tasks and emergencies. Jim’s stress level is apparent and he doesn’t seem to find much time to work on the things he’d like or enjoy his lifestyle.

Which one of these stories sound like you? In today’s episode, I’m talking about the benefits of being a proactive business professional (like Drew) vs. a reactive business professional (like Jim). If you’re going to build a good business, don’t you want it to be one that doesn’t suck the life out of you? Take a listen at how you can make that shift to become more proactive in your business!

Key takeaways from this episode:

  • Story of two of my business owner friends: Drew who is a proactive business owner and Jim who is a reactive business owner. How does that affect each of their businesses?
  • The characteristics for each type of business professional: both proactive and reactive.
  • The benefits of running your business proactively.
  • How to make the shift from being a reactive business professional to a proactive business professional.

Resources mentioned in this episode:

“Scheduling Your Day Like a Pro.”  Learn to become highly efficient and highly proactive in your business with my online course in time management and productivity!  YES, I’D LIKE TO LEARN MORE ABOUT THIS! » »

Join other like-minded, proactive business professionals!

  • Get in on the conversation: Follow along with me on Facebook, Instagram and LinkedIn as we have great business discussions!
  • Join my email community of business professionals: My email Community is a prosperous group of business professionals that engage, share and aspire to continuously improve their business and life.
  • Subscribe to The Business Life podcast on iTunes [⭐⭐⭐⭐⭐ I would love a review as well]!
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Episode #12 of The Business Life podcast - Only a few are willing to pay the price for success.

Only a few are willing the pay the price to get what they want.There’s never been more information available on how to build a great business or develop the lifestyle you’ve always wanted. So why is it that so few people seem to actually ever get what they want?

If you’ve listened to any episodes of The Business Life at all so far, you know that this podcast is about discovering what it takes to build a business and a lifestyle that you can be proud of. While all the information you need to do that is usually just a click away, there’s still a price to pay in order to achieve the results you want. In fact, I think that’s why so many stop short of going after their goals: because it comes at such a high price tag. Take a listen to episode #012 of The Business Life podcast to find out if you’re one that’s willing to pay the price to reach your destination.

Key takeaways from this episode:

  • Three major reasons that only a small percentage of the population ever develops the business or lifestyle that they dream of.
  • How to get connected with small business professionals and sales professionals who have similar goals as you!

Resources mentioned in this episode:

Audiobook that I mentioned in the episode. This book by Geoff Colvin called “Talent is Overrated” explores whether people are born with natural talent or whether they have to acquire that talent to rise to the top. Gives some great perspective on what it takes to be one of the best at your craft. The link below is my affiliate link, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you!

One of my favorite business podcasts to listen to: the “Business Made Easy” podcast by Jason Skinner. Jason always provides easy to implement strategies to help your business grow. I would highly recommend you check it out and subscribe! Check it out here »

Here’s how to you can start to make a real difference in your business:

  • Get in on the conversation: Follow along with me on Facebook, Instagram and LinkedIn as we have great business discussions!
  • Join my email community of business professionals: My email Community is a prosperous group of business professionals that engage, share and aspire to continuously improve their business and life.
  • Subscribe to The Business Life podcast on iTunes [⭐⭐⭐⭐⭐ I would love a review as well]!
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The Business Life podcast - Where success is a lifestyle, not a measurement.

Andrew Heim and Lauren Heim - Working from home as a married couple.If you’ve ever worked from home, you know that it’s a totally different dynamic than going to work at an office. Throw in there having your spouse work from home too, and it makes for a fascinating work environment. Top it all off by both working from home and running two separate businesses under one roof and you get to where my wife, Lauren, and I find ourselves: CRAZINESS!

Yes, to some, it may seem like the dream lifestyle. Both work from home, having flexible schedules 😂 and enjoying the life together. But, we’ll be the first to tell you that it doesn’t really work like that most of the time.

On The Business Life today, my wife and fellow entrepreneur, Lauren of Lauren Heim Studio, jumps on as my guest! I was super excited to do this show with her! We talk about not just working from home, but how we balance two businesses, maintaining a normal lifestyle and our shared passion for small businesses. Take a listen!

Meet Lauren Heim, Lauren Heim Studio!

Lauren Heim of Lauren Heim Studio - Hand-lettering artist

Website: laurenheim.com
Lauren on Facebook: facebook.com/laurenheimstudio
Lauren on Instagram: @laurenheimstudio

My story is one I am proud of, because like anything worth having, I fought to get here. After working at a desk job for a couple of years, I took the leap and became an entrepreneur in 2012, just weeks after getting married. I launched my business with a focus in wedding planning, given my background in events and public relations. Working as a wedding planner teaches you some major gumption, hard work, and how imperative kindness is in business. (Something I will carry with me for always – kindness rules the world.) And patience, you learn to have a lot of patience.

I like to think that God was painting plans on my canvas and I didn’t even know it at the time. I was lettering for clients and various projects throughout those three years, but in 2015, we decided to accept our last weddings. It was bittersweet, but being a full time artist is my dream and I’m living it.

You will find my lettering style is modern, while mixed with classics, clean and often whimsical. (Holy Guacamole!). My typical mediums are brush and watercolor. I create all of my pieces with brush (or pen) and paper out of my home office, with my pup at my feet. Normally with an Anthropologie candle lit, and Ben Rector playing.

Key takeaways from this episode:

  • What it’s like to work from home with your spouse!
  • You think running one business is hard? Try two!
  • Get an insight into how, as business owners, Lauren and I balance work and lifestyle.
  • Going down separate business paths as a married couple can be difficult: learn how we manage by helping each other plus our plans for our businesses in the future.

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The Business Life podcast - Where success is a lifestyle, not a measurement.

What it takes to be successfulHave you ever asked yourself whether or not you are the type of person who can be successful in business?

It’s something I started asking myself shortly after I started my first company. What I’ve discovered after working with other successful business owners is that success is not so much a matter of your marketing strategies, your ability to understand technology or other external factors, success is a matter of becoming the type of person who is capable of achieving the results you’re seeking. It’s about developing the characteristics, habits, routines and strategies that lead you to success.

In this episode of The Business Life, I’m exploring how the most successful business owners go about transforming themselves into the type of person who is capable of achieving success. Take a listen!

Key takeaways from this episode:

  • What type of person it takes to achieve success.
  • How to determine your vision for a successful business and the questions to ask yourself along the way.
  • Developing the characteristics of someone who is capable of achieving success and who to look to for help.
  • The first step of action you should take to become a person who is capable of succeeding.

Resources mentioned in this episode:

Download the “Twenty Ideas” worksheet, goal setting worksheet and action plan worksheet. These are the resources I mentioned during the episode that will help you get started!

By entering your information, you're also joining my email Community! My email Community is a prosperous group of business professionals that engage, share and aspire to continuously improve their business and life.

Some of my favorite self-development books that I mentioned. Just a heads up, these are affiliate links. If you decide to purchase any of these books, I will earn a small commission at no extra cost to you!

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